Polly Yakovich ARCHIVE

Thought Leadership, Good or Bad? (Podcast)

Polly Yakovich in Podcast, Strategy  

This week we talk about thought leadership - inspired by the blog post: Becoming A Thought Leader: Is It Worth The Effort?

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Why You Need To Buy Your Own Name In Paid Search

Polly Yakovich in Branding, Marketing  

Here's a quick reminder: You need to buy your own name in paid search! If you don't, someone else will. And they'll steal traffic that is intended for you. Below are two quick examples; both from savvy and modern brands.  I was shocked when I googled them today to send links to a client, and saw[...]

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5 ways to build your business plan from the ground up

Polly Yakovich in Strategy  

We've found these 5 items to be the key components to building an effective, working business plan.  We'll even let you in on a secret - only one of these steps is really any work.  The rest are just an encouragement to actually get out there and make it happen.

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We have a problem.

Polly Yakovich in values, core, Strategy  

At A Brave New we call ourselves problem-centric.

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