Five minutes to a better website

Jacob Smith in usability, Web Design  

One of the most respected books on website usability was written by Steve Krug. It's called Don't Make Me Think.

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Why Choose Airbnb?

Josh Dougherty in Branding  

In July 2014, Airbnb introduced the rebrand, as well as a redesign of its mobile app and website. Chesky explained the concept in a cerebral, high-minded essay on Airbnb’s website: A long time ago, he wrote, cities used to be villages. But as mass production and industrialization came along,[...]

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High Performance WordPress

Jacob Smith in Technology, Web Design  

Warning: This post is of the very geeky type. We are sharing it because we have greatly benefited from the community around WordPress and want to give back.

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Podcast: Child Sponsorship Anonymous

Jacob Smith in News & Notes, Podcast  

This week we discuss an article from the New York Times about child sponsorship. The author of the article tracked down a sponsored child for a man in Australia. While the child's community had seen benefit, the child and his family weren't aware that someone half-a-world away had been sending[...]

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The Experience Matters

Josh Dougherty in Strategy  

Your customers interact with you in a myriad of ways every day. They come into your brick and mortar store (if you have one). They read a blog post you wrote. They engage with you on social media. They visit your website. They enjoy whatever you create; whether it be a meal, a product, or even[...]

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Podcast: Google Shoots the Moon

Jacob Smith in Alphabet, Google, innovation, News & Notes, Podcast  

For our first podcast we discuss Alphabet's (Google's parent company) recent earning report. Their moonshot projects (innovation initiatives) lost $859 million last quarter, compared to $660 million in the same quarter of 2015.

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Are we an Agency or a Technology Partner?

Jacob Smith in Technology  

I was pointed to an interesting article that summed up a discussion based on this prompt:

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Gravity Payments Partnership

Jacob Smith in News & Notes  

Most of the world found about Gravity Payments on April 14, 2015. That's the day that their CEO, Dan Price, announced to the company that the minimum wage there was going to be $70,000.

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Get Closer To Your Work

Jacob Smith in architecture, Boeing, design, efficiency, Marketing, Strategy  

Earlier this year Boeing opened a new building. Well, not exactly. They built a building within a building on their Everett Campus.

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