branding

Why Choose Airbnb?

Josh Dougherty in Branding  

In July 2014, Airbnb introduced the rebrand, as well as a redesign of its mobile app and website. Chesky explained the concept in a cerebral, high-minded essay on Airbnb’s website: A long time ago, he wrote, cities used to be villages. But as mass production and industrialization came along,[...]

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Technology And The Brand Experience

Jacob Smith in Branding, services, Technology  

I’ve been working with technology since my family got our first computer: a Smith-Corona Acer PC. Like most teenagers, I enjoyed computer games. My favorites were LHX Attack Chopper, KGB and Nibbles.

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