marketing

Why You Need To Buy Your Own Name In Paid Search

Polly Yakovich in Branding, Marketing  

Here's a quick reminder: You need to buy your own name in paid search! If you don't, someone else will. And they'll steal traffic that is intended for you. Below are two quick examples; both from savvy and modern brands.  I was shocked when I googled them today to send links to a client, and saw[...]

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Podcast: Agile Marketing

Josh Dougherty in Marketing, Podcast  

Agile methodologies have been used in the software world for a couple decades to great success. As a result, the term is thrown around a lot even though many people don't know what it is. Usually people think agile means moving quickly and turning on a dime. Agile processes like Scrum and Kanban[...]

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Get Closer To Your Work

Jacob Smith in architecture, Boeing, design, efficiency, Marketing, Strategy  

Earlier this year Boeing opened a new building. Well, not exactly. They built a building within a building on their Everett Campus.

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Search Engine Marketing For New Customers & Donors

Jacob Smith in google grants, Marketing, search  

Search Engine Marketing (SEM) is a required aspect of any healthy digital marketing mix. It's a perfect compliment to all of the ways that you're earning attention through great content and quality product. We see it as a vital way to introduce yourself to new customers and donors.

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The Power of Hand-Crafted Analytics

Bill Jacobs in guest, analytics, Marketing  

I know this blog is going to sound completely self-serving, but humor me for a moment and read on.

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