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How To Be Really Good At Marketing in 2020

Polly Yakovich in Inbound Marketing  

Hubspot offers hundreds of free marketing courses through their extensive library on the Hubspot Academy.   

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Designing An Effective Offer & Campaign

Polly Yakovich in Marketing  

There are so many factors to consider when designing an effective offer and building a marketing campaign to sell it. Here are the 5 basic components that will bring you success:

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How We Structure Our Inbound Marketing Services

Josh Dougherty in Inbound Marketing  

Inbound marketing is a complex subject. It's easy to say that you are going to turn strangers into customers (and ultimately promoters of your brand). It's more difficult to figure out how to do this in real life, especially if your business is just getting started with inbound. You need a[...]

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The Nudge

Polly Yakovich in Inbound Marketing, Content  

I'm reading the fantastic book Nudge: Improving Decisions About Health, Wealth, and Happiness. I know what you're thinking: A working mom with a small business who finds time to read? I'm proud of me too. (Still on page 20.)

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Why We Left The Big Agency...To Found A Small One

Josh Dougherty in Strategy  

I spent the decade before I started A Brave New working at a 100+ person agency. I started out as a digital copywriter and moved up through the ranks doing digital strategy and content strategy. Eventually I launched and led the agency's experience design team. I was very lucky to work at an[...]

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Will You Say Yes To Momentum?

Josh Dougherty in Inbound Marketing  

Momentum. It's hard to achieve. It requires hours and hours of blood, sweat and tears to get started. And then, after all your effort, things start to move in the right direction.

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Introducing The New SeattleHumane.Org

Polly Yakovich in Web Design  

Last week we were thrilled to launch a new website for Seattle Humane. Seattle Humane's breadth, scope, and reach of animal care and leadership in working to make Washington a no-kill state sets it apart from any competitors.

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Adults Prefer The Box Too

Jacob Smith in Inbound Marketing  

It's cliche to say that kids prefer to play in the box the fancy thing came in. But it's true. A quick bit of internet searching turns up no academic papers on the subject. So as an armchair psychologist and expert struggling learning parent of a 7-month old, I have some thoughts.

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5 Blogs & 3 Newsletters to Follow Today

Polly Yakovich in Marketing  

As marketers, we are trying to strike a difficult balance. We have have lists of things to try, tasks that remain undone, tests that we want to implement, and yet ... we need to keep up on what's new, and keep bringing clients new ideas.

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