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The New Content Strategy Quad

Polly Yakovich in Inbound Marketing  

This spring the geniuses at Brain Traffic released a new content strategy quad. We've referenced this update, but think that it's significant enough to acknowledge here and unpack why we think it's a valuable iteration to the way we approach content strategy.

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Eye-tracking the Abstract

Jacob Smith in Web Design  

“Artwork is inherently emotional and the emotional reactions that are elicited by abstract artwork might lead participants to focus their attention within the upper-right quadrant to better engage emotional processing” — Nicole Thomas and Ali Simpson, Acta Psychologica

I found this article in[...]

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Our Website Will Never Drive Quality Leads...

Josh Dougherty in Inbound Marketing  

A few months ago I was on a new business call. Our conversation was going well. We were digging into the challenges this prospect faced and how inbound marketing could help solve them. Then, the prospect told a quick anecdote:

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Podcast: Of Books and Podcasts

Jacob Smith in Podcast  

We talk through the top five posts on r/marketing. Great posts this week from the community. We talk through bing ads, recommend books and podcasts and how to start a marketing agency.

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How Factfulness Can Improve Your Inbound Program

Josh Dougherty in Inbound Marketing  

I recently finished reading Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think. This book has been getting a lot of buzz lately. In my humble opinion, the buzz is merited. There's a reason Bill Gates is giving the book to every college graduate in 2018.

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How To Stand Out

Polly Yakovich in Strategy  

A couple months ago the Boston Globe reported that staffers who tweet on behalf of Trump intentionally use bad grammar and overuse exclamation points to mimic his style.

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How Vera Whole Health Increased Inbound Leads by 311 Percent In 90 Days

Polly Yakovich in Inbound Marketing  

PROBLEM:

Vera Whole Health has a unique sales challenge. They provide fully staffed on-site clinics for large employers and medical systems. Deciding to build and run a medical clinic on or near-site is a major decision for any business.

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Blog Software: HubSpot vs. WordPress

Jacob Smith in Inbound Marketing  

It should come as no surprise that we think WordPress is the greatest. Why then, have we migrated this blog and those of our clients to HubSpot?

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Applying The Power Of Moments To Brand Experiences

Steve Brock in Branding  

Quick: Think back to your last vacation. What stands out to you as the most memorable aspects of your trip?

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