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5 Pillars of Homepage Content & Design

Shea Williamson in Web Design  

So you're creating a homepage. Or maybe you're updating or refreshing one. How do you make it "good?" Or—dare I say it—"great?" A great user experience (UX) requires a lot more than just great layout; it requires a thoughtful combination of things.

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The Hard Truth About Innovative Cultures

Polly Yakovich in values, innovation  

Gary Pisano, professor of Business Administration at Harvard University, recently spoke on the HBR Ideacast podcast about his new article "The Hard Truth About Innovative Cultures." Both the podcast episode and article are worth your time.

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How To Prioritize The Right Website Goals

Josh Dougherty in Web Design  

Website goals. You better have them if you want to drive the growth of your site forward. In fact, you better not just have goals. You need to have the right goals.

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Introducing Shea Williamson

Josh Dougherty in News & Notes  

We're excited to add Shea Williamson to our team as creative director.

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Time Isn't On our Side (No, It Isn't)

Polly Yakovich in efficiency, management  

 Time. It’s our most valuable resource. We're not getting any more of it. With apologies to the Rolling Stones, it isn't really on our side.  We're working against the clock.

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The Marketing Agency Leadership Podcast

Polly Yakovich in Marketing, Podcast  

Josh and I were privileged to be interviewed on the Marketing Agency Leadership Podcast, where we talked about why we left big agency life to start A Brave New, and how we try to get clients into the marketplace quickly where they can learn and adjust while getting leads rather than wasting time[...]

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An Interview WIth Lindsey Gregerson

Polly Yakovich in Marketing, management  

Lindsey Gregerson is the Director of Customer Success at Vera Whole Health. In working with Lindsey for the past few years, she has impressed me with her leadership, her ability to stay calm under pressure, and the grace with which she navigates difficult situations.

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If You're An Executive, Your Personal Brand Is An Asset To Your Inbound Program

Josh Dougherty in Inbound Marketing  

Over the holiday break I finished reading Top of Mind by John Hall over at Influence & Co. One of John's most salient points was about the importance of business owners, leaders, and executives actively participating in inbound marketing.

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Create Great Content, Then Distribute It

Josh Dougherty in Inbound Marketing  

Ok, so you're creating content consistently on your corporate blog. Well done. That's the first step. But don't sit back. There's work to do.

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