Thought Leadership, Good or Bad? (Podcast)

Written by Polly Yakovich

This week we talk about thought leadership - inspired by the blog post: Becoming A Thought Leader: Is It Worth The Effort?

If thought leadership really requires "new value and thought in your industry," then we're inclined to agree with the writer of Ecclesiastes: "What has been will be again, what has been done will be done again; there is nothing new under the sun."

But constantly learning, iterating, and sharing that knowledge with both potential and future clients or customers is extremely valuable and makes everyone's work better - a step at a time.  Being an all caps THOUGHT LEADER is probably unattainable for most people, but learning, experimenting and sharing is the kind of thought leadership we think all people should embrace.

Bonus politics mostly neutral (at least attempted) Jared Kushner material at the end of our chat.

Written by Polly Yakovich on 04.25.2017
Category Podcast, Strategy  

Get Brave New Updates

Related

Following All The Way Through

In 1979, the year I was born, Steve Jobs visited Xerox Parc - the innovation arm of the Xerox Corporation - where Xerox housed the best and... Read More

The Marketing Agency Leadership Podcast

Josh and I were privileged to be interviewed on the Marketing Agency Leadership Podcast, where we talked about why we left big agency life to...

Read More

Why We Left The Big Agency...To Found A Small One

I spent the decade before I started A Brave New working at a 100+ person agency. I started out as a digital copywriter and moved up through the...

Read More