If you aren't currently advertising on LinkedIn, it's probably time to consider it.
At the same time that Facebook is going through an ongoing crisis precipitated by Cambridge Analytica, LinkedIn is emerging as a highly lucrative platform.
"But one of the biggest takeaways from the survey was the emergence of LinkedIn...LinkedIn came in second among major social platforms when talking about the best return on investment (ROI), and companies are spending four times as many budget dollars on LinkedIn than Instagram."
We've seen these same trends with our own clients. We've also seen great returns. The platform's targeting abilities and its relatively untapped advertising potential build a strong case for shifting some of your spend there immediately.