Jacob Smith ARCHIVE

Adults Prefer The Box Too

Jacob Smith in Inbound Marketing  

It's cliche to say that kids prefer to play in the box the fancy thing came in. But it's true. A quick bit of internet searching turns up no academic papers on the subject. So as an armchair psychologist and expert struggling learning parent of a 7-month old, I have some thoughts.

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Podcast: Inbound 2018

Jacob Smith in Podcast  

We were at Inbound last week, so we thought we would do a recap. We touch on the big picture take aways and the very specific tactics we learned.

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Get Honesty By Being Negative

Jacob Smith in Branding  

I've interviewed a fair number of folks in my years. Not just for jobs, but possible vendors as well. We also do interviews as part of our branding process.

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Podcast: Strategic Pricing

Jacob Smith in Podcast  

We talk through the top five posts on r/marketing. Some great posts this week touching on offering new services, strategy, and pricing. We are saddened to learn that most marketing jobs are scams, but happy to hear so many people love free video tools.

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Podcast: Do Better Reddit

Jacob Smith in Podcast  

We talk through the top five posts on r/marketing. This week is struggle city for Reddit. We talk about what you should be doing on your first day on the job and reveal our first salaries.

We also touch on what skills you need in the long game that is modern marketing.

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Eye-tracking the Abstract

Jacob Smith in Web Design  

“Artwork is inherently emotional and the emotional reactions that are elicited by abstract artwork might lead participants to focus their attention within the upper-right quadrant to better engage emotional processing” — Nicole Thomas and Ali Simpson, Acta Psychologica

I found this article in[...]

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Podcast: Of Books and Podcasts

Jacob Smith in Podcast  

We talk through the top five posts on r/marketing. Great posts this week from the community. We talk through bing ads, recommend books and podcasts and how to start a marketing agency.

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Blog Software: HubSpot vs. WordPress

Jacob Smith in Inbound Marketing  

It should come as no surprise that we think WordPress is the greatest. Why then, have we migrated this blog and those of our clients to HubSpot?

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Podcast: million to zero

Jacob Smith in  

A second week with our new format! A slight tweak this week as we count down the top five posts on r/marketing.

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Podcast: Agency side or client side?

Jacob Smith in Podcast  

We dive into the marketing sub-reddit to discover how to behave at parties and whom to avoid in the lunchroom.

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