Jacob Smith ARCHIVE

Eye-tracking the Abstract

Jacob Smith in Web Design  

“Artwork is inherently emotional and the emotional reactions that are elicited by abstract artwork might lead participants to focus their attention within the upper-right quadrant to better engage emotional processing” — Nicole Thomas and Ali Simpson, Acta Psychologica

I found this article in[...]

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Podcast: Of Books and Podcasts

Jacob Smith in Podcast  

We talk through the top five posts on r/marketing. Great posts this week from the community. We talk through bing ads, recommend books and podcasts and how to start a marketing agency.

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Blog Software: HubSpot vs. WordPress

Jacob Smith in Inbound Marketing  

It should come as no surprise that we think WordPress is the greatest. Why then, have we migrated this blog and those of our clients to HubSpot?

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Podcast: million to zero

Jacob Smith in  

A second week with our new format! A slight tweak this week as we count down the top five posts on r/marketing.

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Podcast: Agency side or client side?

Jacob Smith in Podcast  

We dive into the marketing sub-reddit to discover how to behave at parties and whom to avoid in the lunchroom.

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Round Up Your Users

Jacob Smith in Web Design  

Seattle has been invaded by a Skittles cornucopia of free-floating bikes. If you aren't familiar with the concept, it's a new way to do bike sharing in a city.

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Podcast: Get off Your Phone!

Jacob Smith in Marketing, Podcast  

Have you used your phone in a meeting? Have you? What if your boss 'lost it' and demanded all phones are banned in meeting. Well that happened and was reported in  this article from the Wall Street Journal. Excuse the link to a twitter status to avoid the WSJ paywall.

Listen as Josh, Jacob and[...]

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UTM Parameters the Brave New Way

Jacob Smith in Technology  

If you have never heard of UTM Parameters you are not alone. If you are thinking you know all there is to know, you are equally in good company. We've put together simple, proven steps to a healthy Google Analytics setup. This post synthesizes the combined knowledge of dozens of years of[...]

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Be Unpredictable And Be Loved

Jacob Smith in Marketing  

In a recent conversation about sleep training, my sister mentioned that going in to her kids' rooms sometimes and not others is a form of random reinforcement that has can prove to be the most effective at encouraging them to cry to get your attention.

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Custom vs. Comercial WordPress Themes

Jacob Smith in Technology  

WordPress themes control more than just how your site looks. They contain specific customizer values to help you control your site, bits of logic on how posts work, custom post type and meta definitions. In other words, your theme is what makes your website yours.

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