Jacob Smith ARCHIVE

Podcast: Get off Your Phone!

Jacob Smith in Marketing, Podcast  

Have you used your phone in a meeting? Have you? What if your boss 'lost it' and demanded all phones are banned in meeting. Well that happened and was reported in  this article from the Wall Street Journal. Excuse the link to a twitter status to avoid the WSJ paywall.

Listen as Josh, Jacob and[...]

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UTM Parameters the Brave New Way

Jacob Smith in Technology  

If you have never heard of UTM Parameters you are not alone. If you are thinking you know all there is to know, you are equally in good company. We've put together simple, proven steps to a healthy Google Analytics setup. This post synthesizes the combined knowledge of dozens of years of[...]

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Be Unpredictable And Be Loved

Jacob Smith in Marketing  

In a recent conversation about sleep training, my sister mentioned that going in to her kids' rooms sometimes and not others is a form of random reinforcement that has can prove to be the most effective at encouraging them to cry to get your attention.

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Custom vs. Comercial WordPress Themes

Jacob Smith in Technology  

WordPress themes control more than just how your site looks. They contain specific customizer values to help you control your site, bits of logic on how posts work, custom post type and meta definitions. In other words, your theme is what makes your website yours.

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A Time To Hedge A Time To Double Down

Jacob Smith in  

Way back two agency jobs ago I was privileged to work at Silas Partners. We were a bunch of early 20 somethings led by late 20 somethings figuring out how to pivot from software to services. And this is before pivoting was even a thing.

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What Being Charlie Brown Taught Me About Failure

Jacob Smith in Strategy  

It's a little known fact that I had quite the musical theater career from 1992-1998. Don't bother with trying to find me on IMDB, high school productions of Fiddler on the Roof don't qualify for publication.

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Getting Google Analytics Right

Jacob Smith in Technology  

Google Analytics is the ubiquitous measurement tool of the modern internet. At the amazing price of free, it's become the defacto standard for website reporting.

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WooCommerce for Fun and Profit

Jacob Smith in Technology, Web Design  

Our love of WordPress is well documented, so it makes sense we would also have an affinity towards WooCommerce. WooCommerce is the leading eCommerce plugin for WordPress.

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Presenting at Seattle WordCamp

Jacob Smith in Technology  

Back in November I presented at WordCamp Seattle. It was an 8-minute lightning talk. You can view the video here.

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An Antifragile Sculpture

Jacob Smith in Nonprofits, Strategy  

In his book Antifragile, Nassim Nicholas Taleb offers a compelling vision of how to cope with normal, radical, unpredictable change.

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