Josh Dougherty ARCHIVE

What You Need To Know About Mobile-First Indexing

Josh Dougherty in Web Design  

Google began rolling out mobile-first indexing on March 26. Here's how they described the impact of the change on the Google Webmaster Central Blog:

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Collaboration Is Key For Effective Lead Scoring

Josh Dougherty in Inbound Marketing  

When you're working to sell a high value product or service, whether it costs $30,000 or $1 million, there's one principle that is pretty much universally true: you're not likely to close a sale the first time you interact with a lead. Which begs the question, how should you decide which leads[...]

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Are You Advertising On LinkedIn?

Josh Dougherty in Digital Media  

If you aren't currently advertising on LinkedIn, it's probably time to consider it.

At the same time that Facebook is going through an ongoing crisis precipitated by Cambridge Analytica, LinkedIn is emerging as a highly lucrative platform.

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5 Tips To Get The Most Out Of Your Agency

Josh Dougherty in Strategy  

A strong agency relationship will dramatically increase what you can achieve as an organization. It will also dramatically accelerate progress towards your goals. In fact, when an agency and and organization can partner together while allowing each group to do what they're best at, it can be[...]

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Having A Strategy For Your Content Matters

Josh Dougherty in Content, Strategy, Inbound Marketing  

There's a lot of pressure for your brand to be a content creator these days. In fact, the way most people talk, I get the impression that by throwing any content up on your website, it's bound to drive results. This isn't true.

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Usability Testing: Kill Your Darlings

Josh Dougherty in Web Design  

"....you must kill all your darlings."

When William Faulkner wrote these words, he was talking about writing, but he could have easily been talking about web design.

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Get our New Lead Generation Ebook

Josh Dougherty in Inbound Marketing  

Have you ever wondered how to generate leads online? You're in luck. Our latest eBook: 30 Greatest Lead Generation Tips, Tricks, & Ideas is hot off the press. Download your free copy today.

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5 Ways To Ensure Your Culture Doesn't Derail Your Brand

Josh Dougherty in Branding  

Flash back 5 years. I was sitting in the board room of a national relief and development nonprofit about three months after their brand launch. A top branding agency had done the brand identity development. My colleague Steve and I were called in to do the hard work of the implementation. On[...]

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Don't Entrust Your Values To Facebook

Josh Dougherty in Digital Media  

“I worked on all of the data integration projects at OFA (Obama for America). This was the only one that felt creepy, even though we played by the rules, and didn’t do anything I felt was ugly, with the data.” — Carol Davidsen via Twitter

Yesterday, Fast Company published an article about the[...]

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Can Blogging Really Save You?

Josh Dougherty in Inbound Marketing  

You've no doubt heard a friend or colleague declare that blogging changed their business forever. It was the silver bullet that fixed all their marketing issues. It introduced them to tons of prospects. It took their business from struggling to stable to growing.

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