Josh Dougherty ARCHIVE

Blind Hope Is Too Risky. Try Usability Testing.

Josh Dougherty in Web Design  

"Usability testing provides an unbiased, accurate, and direct examination of your product or website’s user experience. By testing its usability on a sample of actual users who are detached from the amount of emotional investment your team has put into creating and designing the product or[...]
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Our Website Will Never Drive Quality Leads...

Josh Dougherty in Inbound Marketing  

A few months ago I was on a new business call. Our conversation was going well. We were digging into the challenges this prospect faced and how inbound marketing could help solve them. Then, the prospect told a quick anecdote:

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How Factfulness Can Improve Your Inbound Program

Josh Dougherty in Inbound Marketing  

I recently finished reading Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think. This book has been getting a lot of buzz lately. In my humble opinion, the buzz is merited. There's a reason Bill Gates is giving the book to every college graduate in 2018.

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Introducing The New donorbase.com

Josh Dougherty in Web Design  

A few weeks ago, we had the privilege of launching a freshly redesigned website for DonorBase. We love launching new websites for clients. Here's why:

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Creating A Brand That Doesn't Loot'n'Leave

Josh Dougherty in Branding  

"I think I’ve cracked the obsession amongst much of the Silicon Valley set with compressing work life, sacrificing everything until the big exit, and running fast while breaking all the things: If you don’t plan to stick around, who cares how you leave the things behind?
This loot’n’leave[...]
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All The (New) Google Tools

Josh Dougherty in Digital Media  

Google announced a gaggle of new or repackaged tools in the last few weeks. These changes are especially important if you use Google's advertising platforms for demand generation. Here's a rundown of what we believe are some of the most relevant things to keep an eye on.

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Storytelling Isn't Enough

Josh Dougherty in Inbound Marketing  

Stories. We love them. They are part of the fabric of what makes us human. We've been telling them since time immemorial. There's a reason for this.

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Drive More Leads With Your Inbound Program

Josh Dougherty in Inbound Marketing  

Everyone knows how to execute on the tactics of an inbound marketing program conceptually. We all do things like write a blog post, do organic SEO work, post on social media, and set up automated email nurture series.

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I Only Stay At Airbnbs With 20-30 5-Star Reviews

Josh Dougherty in Inbound Marketing  

It's true. My love for Airbnb has already been documented.. My wife, Janelle, and I stay in them almost every time we travel.

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Optimize Your Blogging: Use These 3 Headline Techniques

Josh Dougherty in Content, Inbound Marketing  

Headlines make or break your content. People won't read your post if the headline doesn't draw them in. I'm not exaggerating. Pay attention next time you're reading the news. You'll see what I mean.

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