Josh Dougherty ARCHIVE

Optimize Your Blogging: Use These 3 Headline Techniques

Josh Dougherty in Content, Inbound Marketing  

Headlines make or break your content. People won't read your post if the headline doesn't draw them in. I'm not exaggerating. Pay attention next time you're reading the news. You'll see what I mean.

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Getting Eyes On Your Content

Josh Dougherty in Digital Media, Inbound Marketing  

"Ever had that sinking feeling? You hit the publish button and ...Nothing. Tumbleweed. It doesn’t have to be that way. There are countless ways to get eyes on your content. However, Facebook is one of the most powerful. Best thing? Promoting your content on Facebook doesn’t have to break the[...]
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Do Some People Dislike You? That's Great News

Josh Dougherty in Branding  

Seth Godin wrote a post today titled "It's not for everyone." His entire point was that you're doing things right is someone says this about your work.

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A Friday Branding Exercise

Josh Dougherty in Branding  

I'd like you to complete a short experiment at your company today. Walk around to 5-6 of your co-workers and ask them 3 simple questions:

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Talking Digital Marketing At Seattle University

Josh Dougherty in Strategy  

Last Thursday night I had the opportunity to participate in a digital marketing panel discussion at a Seattle University MBA class with one of our clients, Susan Curhan. It was a very cool opportunity to collaborate with her in a way we don't usually get to in our day-to-day work.

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5 Ways Automated Email Helps You Grow Your Business

Josh Dougherty in Inbound Marketing  

After all these years, email marketing remains one of the best ways to communicate with customers, clients, and leads.

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5 Keys To Designing The Right Content Process

Josh Dougherty in Inbound Marketing  

Process. The word makes people shudder.

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Fundamentals Of A Content Audit

Josh Dougherty in Web Design  

content audit is a systematic method of evaluating the content on your website. It measures the quantity, quality, and effectiveness of your content.

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Are you Helping Your potential customers or Clients?

Josh Dougherty in Inbound Marketing  

Seth Godin had a brilliant post yesterday. As it often is, it was short, succinct and to the point:

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What Cicero Teaches Us About Marketing

Josh Dougherty in Inbound Marketing  

"If you wish to persuade me you must think my thoughts, feel my feelings, and speak my words." - Cicero

Every marketer runs the risk of getting too close to their work and losing sight of their audience. Bad things happen when we get too close to our work. We start using insider language,[...]

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