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Following All The Way Through

Polly Yakovich in Strategy, Sales  

In 1979, the year I was born, Steve Jobs visited Xerox Parc - the innovation arm of the Xerox Corporation - where Xerox housed the best and brightest innovators, engineers, and programmers. There Jobs saw the first personal computer and mouse in action.
"An engineer named Larry Tesler[...]
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The Hard Truth About Innovative Cultures

Polly Yakovich in values, innovation  

Gary Pisano, professor of Business Administration at Harvard University, recently spoke on the HBR Ideacast podcast about his new article "The Hard Truth About Innovative Cultures." Both the podcast episode and article are worth your time.

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Time Isn't On our Side (No, It Isn't)

Polly Yakovich in efficiency, management  

 Time. It’s our most valuable resource. We're not getting any more of it. With apologies to the Rolling Stones, it isn't really on our side.  We're working against the clock.

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The Marketing Agency Leadership Podcast

Polly Yakovich in Marketing, Podcast  

Josh and I were privileged to be interviewed on the Marketing Agency Leadership Podcast, where we talked about why we left big agency life to start A Brave New, and how we try to get clients into the marketplace quickly where they can learn and adjust while getting leads rather than wasting time[...]

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An Interview WIth Lindsey Gregerson

Polly Yakovich in Marketing, management  

Lindsey Gregerson is the Director of Customer Success at Vera Whole Health. In working with Lindsey for the past few years, she has impressed me with her leadership, her ability to stay calm under pressure, and the grace with which she navigates difficult situations.

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The Best Of 2018

Polly Yakovich in Inbound Marketing  

Is it over yet? 2018 was one for the books!

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How To Be Really Good At Marketing in 2020

Polly Yakovich in Inbound Marketing  

Hubspot offers hundreds of free marketing courses through their extensive library on the Hubspot Academy.   

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Designing An Effective Offer & Campaign

Polly Yakovich in Marketing  

There are so many factors to consider when designing an effective offer and building a marketing campaign to sell it. Here are the 5 basic components that will bring you success:

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The Nudge

Polly Yakovich in Content, Inbound Marketing  

I'm reading the fantastic book Nudge: Improving Decisions About Health, Wealth, and Happiness. I know what you're thinking: A working mom with a small business who finds time to read? I'm proud of me too. (Still on page 20.)

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Introducing The New SeattleHumane.Org

Polly Yakovich in Web Design  

Last week we were thrilled to launch a new website for Seattle Humane. Seattle Humane's breadth, scope, and reach of animal care and leadership in working to make Washington a no-kill state sets it apart from any competitors.

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