Polly Yakovich ARCHIVE

This spring the geniuses at Brain Traffic released a new content strategy quad. We've referenced this update, but think that it's significant enough to acknowledge here and unpack why we think it's a valuable iteration to the way we approach content strategy.

A couple months ago the Boston Globe reported that staffers who tweet on behalf of Trump intentionally use bad grammar and overuse exclamation points to mimic his style.

PROBLEM:

Vera Whole Health has a unique sales challenge. They provide fully staffed on-site clinics for large employers and medical systems. Deciding to build and run a medical clinic on or near-site is a major decision for any business.

Triggered email, drip campaigns, automated email ... whatever you want to call it, you know you need it. And the longer you go without it, the further behind you're falling with your customers. Worse! You're missing major opportunities to move the needle, qualify leads, or close a sale.

For some of us, this is counterintuitive advice. But I have a challenge for you today. And it's likely good timing, as it's a holiday week and you probably already feel like a failure on the productivity front.

Frank Cowell recently wrote a great piece on marketing momentum. There were two pieces of advice that I specifically want to highlight.

If you haven't yet, don't forget to download Hubspot's State of Inbound 2018 Report.

If you're in between major campaigns or just feel like your program or product needs a jump start, here are some ideas for 5 quick campaigns you can implement this week.

Yesterday I attended a panel discussion of agency owners for the Puget Sound AMA. The topic at hand: Is The Agency Model Dead?

Early in my career, I ran the direct response program for a nonprofit that received 15% of their income from receipt returns. When we sent a receipt out for a donation, we sent a thank you letter and attached a tear away for someone to send in their next gift. My boss decided that these weren't[...]