Polly Yakovich ARCHIVE

The New Content Strategy Quad

Polly Yakovich in Inbound Marketing  

This spring the geniuses at Brain Traffic released a new content strategy quad. We've referenced this update, but think that it's significant enough to acknowledge here and unpack why we think it's a valuable iteration to the way we approach content strategy.

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How To Stand Out

Polly Yakovich in Strategy  

A couple months ago the Boston Globe reported that staffers who tweet on behalf of Trump intentionally use bad grammar and overuse exclamation points to mimic his style.

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How Vera Whole Health Increased Inbound Leads by 311 Percent In 90 Days

Polly Yakovich in Inbound Marketing  

PROBLEM:

Vera Whole Health has a unique sales challenge. They provide fully staffed on-site clinics for large employers and medical systems. Deciding to build and run a medical clinic on or near-site is a major decision for any business.

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We Know Your Secret ...

Polly Yakovich in Inbound Marketing  

Triggered email, drip campaigns, automated email ... whatever you want to call it, you know you need it. And the longer you go without it, the further behind you're falling with your customers. Worse! You're missing major opportunities to move the needle, qualify leads, or close a sale.

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6 Ways To Start The Week Off Right ... On Friday

Polly Yakovich in efficiency  

For some of us, this is counterintuitive advice. But I have a challenge for you today. And it's likely good timing, as it's a holiday week and you probably already feel like a failure on the productivity front.

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The One Thing That Will Make Or Break Your Marketing

Polly Yakovich in Marketing  

Frank Cowell recently wrote a great piece on marketing momentum. There were two pieces of advice that I specifically want to highlight.

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State Of Inbound 2018

Polly Yakovich in Inbound Marketing  

If you haven't yet, don't forget to download Hubspot's State of Inbound 2018 Report.

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5 Quick Campaigns For Impact

Polly Yakovich in Marketing  

If you're in between major campaigns or just feel like your program or product needs a jump start, here are some ideas for 5 quick campaigns you can implement this week.

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I'm Not Dead Yet ...

Polly Yakovich in innovation  

Yesterday I attended a panel discussion of agency owners for the Puget Sound AMA. The topic at hand: Is The Agency Model Dead?

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Inverting The Status Quo

Polly Yakovich in Strategy  

Early in my career, I ran the direct response program for a nonprofit that received 15% of their income from receipt returns. When we sent a receipt out for a donation, we sent a thank you letter and attached a tear away for someone to send in their next gift. My boss decided that these weren't[...]

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