Polly Yakovich ARCHIVE

 Time. It’s our most valuable resource. We're not getting any more of it. With apologies to the Rolling Stones, it isn't really on our side.  We're working against the clock.

Josh and I were privileged to be interviewed on the Marketing Agency Leadership Podcast, where we talked about why we left big agency life to start A Brave New, and how we try to get clients into the marketplace quickly where they can learn and adjust while getting leads rather than wasting time[...]

Lindsey Gregerson is the Director of Customer Success at Vera Whole Health. In working with Lindsey for the past few years, she has impressed me with her leadership, her ability to stay calm under pressure, and the grace with which she navigates difficult situations.

Is it over yet? 2018 was one for the books!

Hubspot offers hundreds of free marketing courses through their extensive library on the Hubspot Academy.   

There are so many factors to consider when designing an effective offer and building a marketing campaign to sell it. Here are the 5 basic components that will bring you success:

I'm reading the fantastic book Nudge: Improving Decisions About Health, Wealth, and Happiness. I know what you're thinking: A working mom with a small business who finds time to read? I'm proud of me too. (Still on page 20.)

Last week we were thrilled to launch a new website for Seattle Humane. Seattle Humane's breadth, scope, and reach of animal care and leadership in working to make Washington a no-kill state sets it apart from any competitors.

As marketers, we are trying to strike a difficult balance. We have have lists of things to try, tasks that remain undone, tests that we want to implement, and yet ... we need to keep up on what's new, and keep bringing clients new ideas.

Influencer marketing has been slowly and steadily taking over our social media feeds for the past couple of years. I'll confess, I make probably half of my new product purchases off of influencer marketing in Instagram. It makes my life so much easier to rely on a few people whose taste and[...]