Polly Yakovich ARCHIVE

It was great knowing you, I really hope we meet again.

It's important (and often difficult) to know what competition you're up against. A great way to give yourself a lay of the land and key in on your best points of differentiation is to do a competitive analysis. Now there are very complex competitive analysis studies that take months. You might[...]

Silos. We've still got 'em.

It's hard to avoid talking about big data and data protections these days, with Facebook and Google continuously in the news. The New Yorker featured this excerpt from Ken Auletta's forthcoming book "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)," which takes us through[...]

Lately we've all been focusing on Facebook and their lock on all of our data. But it turns out that Google's got our kids.

I recently took some courses with Content Marketing University to update my skills and see what's new in the world of content marketing. Here are 5 things I learned (or re-learned):

Well, Facebook is still in the news with questions about the privacy of their user data and control over data leaks. Mark Zuckerberg is now being asked to testify to the EU about Facebook's data practices.

Today's breaking news is that Cambridge Analytica, the company that sparked the scandal,[...]

So far, it's been a humbling week. And it's only Tuesday.

You may have heard: Instagram is adjusting their algorithm.

If you've been around the nonprofit world for ... oh, let's say any of the last 15 years or so, you've probably heard something like this: