Polly Yakovich ARCHIVE

Hubspot offers hundreds of free marketing courses through their extensive library on the Hubspot Academy.   

There are so many factors to consider when designing an effective offer and building a marketing campaign to sell it. Here are the 5 basic components that will bring you success:

I'm reading the fantastic book Nudge: Improving Decisions About Health, Wealth, and Happiness. I know what you're thinking: A working mom with a small business who finds time to read? I'm proud of me too. (Still on page 20.)

Last week we were thrilled to launch a new website for Seattle Humane. Seattle Humane's breadth, scope, and reach of animal care and leadership in working to make Washington a no-kill state sets it apart from any competitors.

As marketers, we are trying to strike a difficult balance. We have have lists of things to try, tasks that remain undone, tests that we want to implement, and yet ... we need to keep up on what's new, and keep bringing clients new ideas.

Influencer marketing has been slowly and steadily taking over our social media feeds for the past couple of years. I'll confess, I make probably half of my new product purchases off of influencer marketing in Instagram. It makes my life so much easier to rely on a few people whose taste and[...]

Confession: On the last day of Inbound, our brains were full. We only went to see one speaker, Tarana Burke, founder of the #metoo movement.

The first day of Inbound: 2018 was amazing but we're so braindead zzzzzzzz ...

Inbound Partner Day is a one-day event prior to the Hubspot's Inbound conference. It's designed to bring Hubspot's agency partners together to share learnings and information about how to better use Hubspot on behalf of our clients. It's mostly internally focused on serving clients better, but[...]

Do you need to use a CMS like Hubspot to help manage your content? Can't you just create content and distribute it on your blog or via email? You don't really need to pay for a fancy system to do content marketing, right?