Polly Yakovich ARCHIVE

Introducing The New SeattleHumane.Org

Polly Yakovich in Web Design  

Last week we were thrilled to launch a new website for Seattle Humane. Seattle Humane's breadth, scope, and reach of animal care and leadership in working to make Washington a no-kill state sets it apart from any competitors.

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5 Blogs & 3 Newsletters to Follow Today

Polly Yakovich in Marketing  

As marketers, we are trying to strike a difficult balance. We have have lists of things to try, tasks that remain undone, tests that we want to implement, and yet ... we need to keep up on what's new, and keep bringing clients new ideas.

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The Dark Side Of Influencer Marketing

Polly Yakovich in Marketing, Branding  

Influencer marketing has been slowly and steadily taking over our social media feeds for the past couple of years. I'll confess, I make probably half of my new product purchases off of influencer marketing in Instagram. It makes my life so much easier to rely on a few people whose taste and[...]

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Inbound 2018: Me Too

Polly Yakovich in values  

Confession: On the last day of Inbound, our brains were full. We only went to see one speaker, Tarana Burke, founder of the #metoo movement.

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Inbound 2018: Day 1

Polly Yakovich in Inbound Marketing  

The first day of Inbound: 2018 was amazing but we're so braindead zzzzzzzz ...

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Inbound 2018: Partner Day

Polly Yakovich in Inbound Marketing  

Inbound Partner Day is a one-day event prior to the Hubspot's Inbound conference. It's designed to bring Hubspot's agency partners together to share learnings and information about how to better use Hubspot on behalf of our clients. It's mostly internally focused on serving clients better, but[...]

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I Can Just Create Stuff, Right?

Polly Yakovich in Inbound Marketing  

Do you need to use a CMS like Hubspot to help manage your content? Can't you just create content and distribute it on your blog or via email? You don't really need to pay for a fancy system to do content marketing, right?

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The New Content Strategy Quad

Polly Yakovich in Inbound Marketing  

This spring the geniuses at Brain Traffic released a new content strategy quad. We've referenced this update, but think that it's significant enough to acknowledge here and unpack why we think it's a valuable iteration to the way we approach content strategy.

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How To Stand Out

Polly Yakovich in Strategy  

A couple months ago the Boston Globe reported that staffers who tweet on behalf of Trump intentionally use bad grammar and overuse exclamation points to mimic his style.

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How Vera Whole Health Increased Inbound Leads by 311 Percent In 90 Days

Polly Yakovich in Inbound Marketing, Case Studies  

PROBLEM:

Vera Whole Health has a unique sales challenge. They provide fully staffed on-site clinics for large employers and medical systems. Deciding to build and run a medical clinic on or near-site is a major decision for any business.

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