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The Value Of A Promise

Steve Brock in Branding  

One way to think about your brand is to consider it as a promise you make to your audiences, in particular your customers (if you’re a business), or your donors (if you’re a not-for-profit organization). Thinking of your brand as a promise also helps free you from relegating your brand to only[...]

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Applying The Power Of Moments To Brand Experiences

Steve Brock in Branding  

Quick: Think back to your last vacation. What stands out to you as the most memorable aspects of your trip?

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