Hubspot defines inbound marketing well. (I've taken editorial license to substitute donors for customers.)
"Inbound marketing is focused on attracting donors through relevant and helpful content and adding value at every stage in your donor's giving journey. With inbound marketing, potential donors find you through channels like blogs, search engines, and social media.
Unlike outbound marketing, inbound marketing does not need to fight for potential donors attention. By creating content designed to address the problems and needs of your ideal donors, you attract qualified prospects and build trust and credibility for your business."
The timing for these tools couldn't be better. Donor acquisition is tougher (and more expensive) than ever. Disconnected channels make it tough to measure results. Leads aren't ready to donate right away. The donor experience feels disconnected.
We want to give you a new framework for planning and executing a successful inbound campaign. You'll attract leads, introduce them to your organization, and convert them to become donors.
You will learn how to develop a nonprofit inbound marketing campaign that:
- Starts with the donor in mind
- Uses integrated tools to connect everything
- Works in any situation
Download this free checklist, and build an inbound marketing campaign that works!
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