Ian Lurie's Digital Marketing Stack

Written by Josh Dougherty

There are a few wizards in the (digital) marketing world. For us, one of them is from right here in Seattle. And no, I am not talking about the newly former Wizard of Moz, Rand Fishkin. I'm talking about Ian Lurie from Portent.

Ian is wicked smart and has been in the business for a while. He also produces a ton of valuable content if you're trying to learn more about digital marketing.

A few years ago he published a series of posts about the digital marketing stack. In these posts he explains in detail the foundational elements you need for any marketing effort, and the three types of channels should utilize to effectively market online. They may be a few years old, but they're as relevant as ever in 2018.

Here are the posts, check them out:

  1. The Digital Marketing Stack: Overview
  2. The Marketing Stack: Infrastructure
  3. The Digital Marketing Stack: Analytics
  4. The Digital Marketing Stack: Content
  5. The Digital Marketing Stack: Channels
Written by Josh Dougherty on 03.13.2018
Category Strategy  

Treat Your Agency Like A Marketing Hire

As an agency, we're used to earning the right to retain clients with the results we drive. We expect it and welcome this challenge. If we can't...

Read More

New Hubspot Products To Help Your Business Grow

A Brave New is proudly a Hubspot Certified Partner. We didn't take this decision lightly, we only get behind software we believe is the best for...

Read More

Constructive Criticism & Humility

We reward boldness in marketing. We laud the best marketers for taking risks. But too often, this boldness turns into arrogance. Arrogance...

Read More