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If You're An Executive, Your Personal Brand Is An Asset To Your Inbound Program

Josh Dougherty in Inbound Marketing  

Over the holiday break I finished reading Top of Mind by John Hall over at Influence & Co. One of John's most salient points was about the importance of business owners, leaders, and executives actively participating in inbound marketing.

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Create Great Content, Then Distribute It

Josh Dougherty in Inbound Marketing  

Ok, so you're creating content consistently on your corporate blog. Well done. That's the first step. But don't sit back. There's work to do.

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The Best Of 2018

Polly Yakovich in Inbound Marketing  

Is it over yet? 2018 was one for the books!

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Are You Too Focused On Selling?

Josh Dougherty in Sales  

Have you ever had a hot prospect ghost on you? Maybe you even sent them a proposal. They seemed excited. Then, all the sudden, silence.

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How To Be Really Good At Marketing in 2020

Polly Yakovich in Inbound Marketing  

Hubspot offers hundreds of free marketing courses through their extensive library on the Hubspot Academy.   

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Designing An Effective Offer & Campaign

Polly Yakovich in Marketing  

There are so many factors to consider when designing an effective offer and building a marketing campaign to sell it. Here are the 5 basic components that will bring you success:

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How We Structure Our Inbound Marketing Services

Josh Dougherty in Inbound Marketing  

Inbound marketing is a complex subject. It's easy to say that you are going to turn strangers into customers (and ultimately promoters of your brand). It's more difficult to figure out how to do this in real life, especially if your business is just getting started with inbound. You need a[...]

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The Nudge

Polly Yakovich in Content, Inbound Marketing  

I'm reading the fantastic book Nudge: Improving Decisions About Health, Wealth, and Happiness. I know what you're thinking: A working mom with a small business who finds time to read? I'm proud of me too. (Still on page 20.)

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Why We Left The Big Agency...To Found A Small One

Josh Dougherty in Strategy  

I spent the decade before I started A Brave New working at a 100+ person agency. I started out as a digital copywriter and moved up through the ranks doing digital strategy and content strategy. Eventually I launched and led the agency's experience design team. I was very lucky to work at an[...]

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