An Introduction To Integrated Branding

Josh Dougherty in Branding, Strategy  

Branding is a nebulous word. When most people speak about it, they mean colors and a logo. But you, savvy marketer, most certainly know more that it's more than that.

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In 2018, Just Do Three Things

Josh Dougherty in Strategy  

If you're like me, your aspirations are big as you dive into the new year. You're ready to climb mountains. You're sure you can achieve anything.
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Year-End Is Here For Nonprofits

Polly Yakovich in Nonprofits  


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3 Reasons Why An eBook Will Help You Find New Customers & Clients Online

Josh Dougherty in Content, Marketing  

If you have a business you're aware of three simple facts:

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Thought Leadership, Good or Bad? (Podcast)

Polly Yakovich in Podcast, Strategy  

This week we talk about thought leadership - inspired by the blog post: Becoming A Thought Leader: Is It Worth The Effort?

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Why You Need To Buy Your Own Name In Paid Search

Polly Yakovich in Digital Media  

Here's a quick reminder: You need to buy your own name in paid search! If you don't, someone else will. And they'll steal traffic that is intended for you. Below are two quick examples; both from savvy and modern brands.  I was shocked when I googled them today to send links to a client, and saw[...]

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Start Editorial Planning In 3 Easy Steps

Josh Dougherty in Content, Inbound Marketing  

Most of us have big dreams for our company communications. We spend time and money creating a shiny design for the blog, eBook template, or brochure. We think we'll create content all the time. We have stories to share, projects to showcase, opinions to spout. We have great intentions.

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An Event Apart Day 3 - Instant Recap

Jacob Smith in Web Design  

Today's full-day session (don't call it a workshop!) was led by Chris Coyier. Chris spent the session building a website. He then used this activity as a framework to discuss front-end development in general.

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An Event Apart Day 2 - Instant Recap

Jacob Smith in Web Design  

Today I feel like the dummies in this photo; poised to be destroyed by the test detonation of an atomic device. An Event Apart remains mind blowing. My overall takeaway is this: the internet changes at such a rapid pace that we could revisit just about everything we've done in the past six weeks[...]

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