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How The Math Men Overthrew The Mad Men

Polly Yakovich in Digital Media  

It's hard to avoid talking about big data and data protections these days, with Facebook and Google continuously in the news. The New Yorker featured this excerpt from Ken Auletta's forthcoming book "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)," which takes us through[...]

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Empower Your Team, Part 3

Carter Wade in efficiency, management  

As I said previously, when I first started managing I was terrible at it.  But, I had mentors who showed me that in order to get the best from my team I had to let go and let them fly on their own. 

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Empower Your Team, Part 2

Carter Wade in efficiency, management  

As I shared in Part 1, in the early part of my career, I was disaster compared to how I manage and lead now. 

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Empower Your Team, Part 1

Carter Wade in efficiency, management  

One important thing I’ve learned during my first 31-1/2 years in this business as a leader and manager is that empowering your team is vitally important to your success - and theirs.

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5 Ways Automated Email Helps You Grow Your Business

Josh Dougherty in Inbound Marketing  

After all these years, email marketing remains one of the best ways to communicate with customers, clients, and leads.

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Be Unpredictable And Be Loved

Jacob Smith in Marketing  

In a recent conversation about sleep training, my sister mentioned that going in to her kids' rooms sometimes and not others is a form of random reinforcement that has can prove to be the most effective at encouraging them to cry to get your attention.

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Google's Got Our Kids

Polly Yakovich in Technology, Digital Media  

Lately we've all been focusing on Facebook and their lock on all of our data. But it turns out that Google's got our kids.

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5 Things I Learned At Content Marketing University

Polly Yakovich in Content, Inbound Marketing  

I recently took some courses with Content Marketing University to update my skills and see what's new in the world of content marketing. Here are 5 things I learned (or re-learned):

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Custom vs. Comercial WordPress Themes

Jacob Smith in Technology  

WordPress themes control more than just how your site looks. They contain specific customizer values to help you control your site, bits of logic on how posts work, custom post type and meta definitions. In other words, your theme is what makes your website yours.

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