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There are so many factors to consider when designing an effective offer and building a marketing campaign to sell it. Here are the 5 basic components that will bring you success:

Inbound marketing is a complex subject. It's easy to say that you are going to turn strangers into customers (and ultimately promoters of your brand). It's more difficult to figure out how to do this in real life, especially if your business is just getting started with inbound. You need a[...]

I'm reading the fantastic book Nudge: Improving Decisions About Health, Wealth, and Happiness. I know what you're thinking: A working mom with a small business who finds time to read? I'm proud of me too. (Still on page 20.)

I spent the decade before I started A Brave New working at a 100+ person agency. I started out as a digital copywriter and moved up through the ranks doing digital strategy and content strategy. Eventually I launched and led the agency's experience design team. I was very lucky to work at an[...]

Momentum. It's hard to achieve. It requires hours and hours of blood, sweat and tears to get started. And then, after all your effort, things start to move in the right direction.

Last week we were thrilled to launch a new website for Seattle Humane. Seattle Humane's breadth, scope, and reach of animal care and leadership in working to make Washington a no-kill state sets it apart from any competitors.

It's cliche to say that kids prefer to play in the box the fancy thing came in. But it's true. A quick bit of internet searching turns up no academic papers on the subject. So as an armchair psychologist and expert struggling learning parent of a 7-month old, I have some thoughts.

As marketers, we are trying to strike a difficult balance. We have have lists of things to try, tasks that remain undone, tests that we want to implement, and yet ... we need to keep up on what's new, and keep bringing clients new ideas.