If you haven't yet, don't forget to download Hubspot's State of Inbound 2018 Report.
6,200 respondents in 99 countries contributed to the report, which provides benchmarks and insights on the current state of inbound marketing for companies all over the world. Among the insights:
- 75% of inbound marketers believe their strategies are effective, contrasted with 62% of outbound marketers
- 60% of survey responders say that inbound marketing provides the highest quality leads for sales, contrasted with 18% who preferenced outbound marketing
- The #1 content distribution channel marketers plan to add to their efforts in the next 12 months is YouTube video