branding

The Dark Side Of Influencer Marketing

Polly Yakovich in Marketing, Branding  

Influencer marketing has been slowly and steadily taking over our social media feeds for the past couple of years. I'll confess, I make probably half of my new product purchases off of influencer marketing in Instagram. It makes my life so much easier to rely on a few people whose taste and[...]

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Get Honesty By Being Negative

Jacob Smith in Branding  

I've interviewed a fair number of folks in my years. Not just for jobs, but possible vendors as well. We also do interviews as part of our branding process.

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Constructive Criticism & Humility

Josh Dougherty in Branding, Content, Strategy  

We reward boldness in marketing. We laud the best marketers for taking risks. But too often, this boldness turns into arrogance. Arrogance convinces us that we know best. We convince ourselves that everything would be ok if people would just listen to our brilliance.

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Applying The Power Of Moments To Brand Experiences

Steve Brock in Branding  

Quick: Think back to your last vacation. What stands out to you as the most memorable aspects of your trip?

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Creating A Brand That Doesn't Loot'n'Leave

Josh Dougherty in Branding  

"I think I’ve cracked the obsession amongst much of the Silicon Valley set with compressing work life, sacrificing everything until the big exit, and running fast while breaking all the things: If you don’t plan to stick around, who cares how you leave the things behind?
This loot’n’leave[...]
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Do Some People Dislike You? That's Great News

Josh Dougherty in Branding  

Seth Godin wrote a post today titled "It's not for everyone." His entire point was that you're doing things right is someone says this about your work.

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A Friday Branding Exercise

Josh Dougherty in Branding  

I'd like you to complete a short experiment at your company today. Walk around to 5-6 of your co-workers and ask them 3 simple questions:

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5 Ways To Ensure Your Culture Doesn't Derail Your Brand

Josh Dougherty in Branding  

Flash back 5 years. I was sitting in the board room of a national relief and development nonprofit about three months after their brand launch. A top branding agency had done the brand identity development. My colleague Steve and I were called in to do the hard work of the implementation. On[...]

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It Takes Time To Build A Great Brand

Josh Dougherty in Branding  

Developing the concept behind a great brand is hard. Implementing that concept successfully, and deeply, throughout your organization is much harder.

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You Can't Optimize Your Way Out Of A Brand Problem

Josh Dougherty in Branding, Strategy  

Optimization is an extremely effective way to improve a sales or marketing effort. It's an activity we use to great success with many clients.

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