branding

5 Ways To Ensure Your Culture Doesn't Derail Your Brand

Josh Dougherty in Branding  

Flash back 5 years. I was sitting in the board room of a national relief and development nonprofit about three months after their brand launch. A top branding agency had done the brand identity development. My colleague Steve and I were called in to do the hard work of the implementation. On[...]

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It Takes Time To Build A Great Brand

Josh Dougherty in Branding  

Developing the concept behind a great brand is hard. Implementing that concept successfully, and deeply, throughout your organization is much harder.

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You Can't Optimize Your Way Out Of A Brand Problem

Josh Dougherty in Branding, Strategy  

Optimization is an extremely effective way to improve a sales or marketing effort. It's an activity we use to great success with many clients.

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An Introduction To Integrated Branding

Josh Dougherty in Branding, Strategy  

Branding is a nebulous word. When most people speak about it, they mean colors and a logo. But you, savvy marketer, most certainly know more that it's more than that.

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Why Choose Airbnb?

Josh Dougherty in Branding  

In July 2014, Airbnb introduced the rebrand, as well as a redesign of its mobile app and website. Chesky explained the concept in a cerebral, high-minded essay on Airbnb’s website: A long time ago, he wrote, cities used to be villages. But as mass production and industrialization came along,[...]

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Technology And The Brand Experience

Jacob Smith in Branding, Technology  

I’ve been working with technology since my family got our first computer: a Smith-Corona Acer PC. Like most teenagers, I enjoyed computer games. My favorites were LHX Attack Chopper, KGB and Nibbles.

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