branding

Applying The Power Of Moments To Brand Experiences

Steve Brock in Branding  

Quick: Think back to your last vacation. What stands out to you as the most memorable aspects of your trip?

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Creating A Brand That Doesn't Loot'n'Leave

Josh Dougherty in Branding  

"I think I’ve cracked the obsession amongst much of the Silicon Valley set with compressing work life, sacrificing everything until the big exit, and running fast while breaking all the things: If you don’t plan to stick around, who cares how you leave the things behind?
This loot’n’leave[...]
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Do Some People Dislike You? That's Great News

Josh Dougherty in Branding  

Seth Godin wrote a post today titled "It's not for everyone." His entire point was that you're doing things right is someone says this about your work.

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A Friday Branding Exercise

Josh Dougherty in Branding  

I'd like you to complete a short experiment at your company today. Walk around to 5-6 of your co-workers and ask them 3 simple questions:

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5 Ways To Ensure Your Culture Doesn't Derail Your Brand

Josh Dougherty in Branding  

Flash back 5 years. I was sitting in the board room of a national relief and development nonprofit about three months after their brand launch. A top branding agency had done the brand identity development. My colleague Steve and I were called in to do the hard work of the implementation. On[...]

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It Takes Time To Build A Great Brand

Josh Dougherty in Branding  

Developing the concept behind a great brand is hard. Implementing that concept successfully, and deeply, throughout your organization is much harder.

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You Can't Optimize Your Way Out Of A Brand Problem

Josh Dougherty in Branding, Strategy  

Optimization is an extremely effective way to improve a sales or marketing effort. It's an activity we use to great success with many clients.

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An Introduction To Integrated Branding

Josh Dougherty in Branding, Strategy  

Branding is a nebulous word. When most people speak about it, they mean colors and a logo. But you, savvy marketer, most certainly know more that it's more than that.

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Why Choose Airbnb?

Josh Dougherty in Branding  

In July 2014, Airbnb introduced the rebrand, as well as a redesign of its mobile app and website. Chesky explained the concept in a cerebral, high-minded essay on Airbnb’s website: A long time ago, he wrote, cities used to be villages. But as mass production and industrialization came along,[...]

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Technology And The Brand Experience

Jacob Smith in Branding, Technology  

I’ve been working with technology since my family got our first computer: a Smith-Corona Acer PC. Like most teenagers, I enjoyed computer games. My favorites were LHX Attack Chopper, KGB and Nibbles.

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