Quick: Think back to your last vacation. What stands out to you as the most memorable aspects of your trip?Read More
"I think I’ve cracked the obsession amongst much of the Silicon Valley set with compressing work life, sacrificing everything until the big exit, and running fast while breaking all the things: If you don’t plan to stick around, who cares how you leave the things behind?
This loot’n’leave[...]Read More
I'd like you to complete a short experiment at your company today. Walk around to 5-6 of your co-workers and ask them 3 simple questions:Read More
Flash back 5 years. I was sitting in the board room of a national relief and development nonprofit about three months after their brand launch. A top branding agency had done the brand identity development. My colleague Steve and I were called in to do the hard work of the implementation. On[...]Read More
Optimization is an extremely effective way to improve a sales or marketing effort. It's an activity we use to great success with many clients.Read More
Branding is a nebulous word. When most people speak about it, they mean colors and a logo. But you, savvy marketer, most certainly know more that it's more than that.Read More
In July 2014, Airbnb introduced the rebrand, as well as a redesign of its mobile app and website. Chesky explained the concept in a cerebral, high-minded essay on Airbnb’s website: A long time ago, he wrote, cities used to be villages. But as mass production and industrialization came along,[...]