Why You Need To Buy Your Own Name In Paid Search

Polly Yakovich in Digital Media  

Here's a quick reminder: You need to buy your own name in paid search! If you don't, someone else will. And they'll steal traffic that is intended for you. Below are two quick examples; both from savvy and modern brands.  I was shocked when I googled them today to send links to a client, and saw[...]

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Search Engine Marketing For New Customers & Donors

Jacob Smith in Digital Media  

Search Engine Marketing (SEM) is a required aspect of any healthy digital marketing mix. It's a perfect compliment to all of the ways that you're earning attention through great content and quality product. We see it as a vital way to introduce yourself to new customers and donors.

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