inbound-marketing

Collaboration Is Key For Effective Lead Scoring

Josh Dougherty in Inbound Marketing  

When you're working to sell a high value product or service, whether it costs $30,000 or $1 million, there's one principle that is pretty much universally true: you're not likely to close a sale the first time you interact with a lead. Which begs the question, how should you decide which leads[...]

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Having A Strategy For Your Content Matters

Josh Dougherty in Content, Strategy, Inbound Marketing  

There's a lot of pressure for your brand to be a content creator these days. In fact, the way most people talk, I get the impression that by throwing any content up on your website, it's bound to drive results. This isn't true.

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Get our New Lead Generation Ebook

Josh Dougherty in Inbound Marketing  

Have you ever wondered how to generate leads online? You're in luck. Our latest eBook: 30 Greatest Lead Generation Tips, Tricks, & Ideas is hot off the press. Download your free copy today.

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Free Nonprofit Inbound Marketing Campaign Checklist

Polly Yakovich in Inbound Marketing  

It used to be so difficult to plan and execute a marketing campaign to attract new names. You had to develop creative, promote in a variety of channels, and hope that impressions lead to website visits and donations . Fingers crossed!
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Can Blogging Really Save You?

Josh Dougherty in Inbound Marketing  

You've no doubt heard a friend or colleague declare that blogging changed their business forever. It was the silver bullet that fixed all their marketing issues. It introduced them to tons of prospects. It took their business from struggling to stable to growing.

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Know Thy Audience ... The new golden rule

Polly Yakovich in Inbound Marketing  

This week I had a great meeting with our client, Vera Whole Health. Vera operates on-site primary care clinics for  employers across the western United States. Their clinic experience is very different from the standard healthcare experience. Appointments are 30-60 minutes. There's no waiting[...]

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3 Keys To A High Converting Email

Josh Dougherty in Inbound Marketing  

Effective inbound marketing focuses on 3 different tasks:

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Start Editorial Planning In 3 Easy Steps

Josh Dougherty in Content, Inbound Marketing  

Most of us have big dreams for our company communications. We spend time and money creating a shiny design for the blog, eBook template, or brochure. We think we'll create content all the time. We have stories to share, projects to showcase, opinions to spout. We have great intentions.

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