inbound-marketing

The New Content Strategy Quad

Polly Yakovich in Inbound Marketing  

This spring the geniuses at Brain Traffic released a new content strategy quad. We've referenced this update, but think that it's significant enough to acknowledge here and unpack why we think it's a valuable iteration to the way we approach content strategy.

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Our Website Will Never Drive Quality Leads...

Josh Dougherty in Inbound Marketing  

A few months ago I was on a new business call. Our conversation was going well. We were digging into the challenges this prospect faced and how inbound marketing could help solve them. Then, the prospect told a quick anecdote:

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How Factfulness Can Improve Your Inbound Program

Josh Dougherty in Inbound Marketing  

I recently finished reading Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think. This book has been getting a lot of buzz lately. In my humble opinion, the buzz is merited. There's a reason Bill Gates is giving the book to every college graduate in 2018.

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How Vera Whole Health Increased Inbound Leads by 311 Percent In 90 Days

Polly Yakovich in Inbound Marketing  

PROBLEM:

Vera Whole Health has a unique sales challenge. They provide fully staffed on-site clinics for large employers and medical systems. Deciding to build and run a medical clinic on or near-site is a major decision for any business.

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Blog Software: HubSpot vs. WordPress

Jacob Smith in Inbound Marketing  

It should come as no surprise that we think WordPress is the greatest. Why then, have we migrated this blog and those of our clients to HubSpot?

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We Know Your Secret ...

Polly Yakovich in Inbound Marketing  

Triggered email, drip campaigns, automated email ... whatever you want to call it, you know you need it. And the longer you go without it, the further behind you're falling with your customers. Worse! You're missing major opportunities to move the needle, qualify leads, or close a sale.

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State Of Inbound 2018

Polly Yakovich in Inbound Marketing  

If you haven't yet, don't forget to download Hubspot's State of Inbound 2018 Report.

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Storytelling Isn't Enough

Josh Dougherty in Inbound Marketing  

Stories. We love them. They are part of the fabric of what makes us human. We've been telling them since time immemorial. There's a reason for this.

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Drive More Leads With Your Inbound Program

Josh Dougherty in Inbound Marketing  

Everyone knows how to execute on the tactics of an inbound marketing program conceptually. We all do things like write a blog post, do organic SEO work, post on social media, and set up automated email nurture series.

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I Only Stay At Airbnbs With 20-30 5-Star Reviews

Josh Dougherty in Inbound Marketing  

It's true. My love for Airbnb has already been documented.. My wife, Janelle, and I stay in them almost every time we travel.

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