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Following All The Way Through

Polly Yakovich in Strategy, Sales  

In 1979, the year I was born, Steve Jobs visited Xerox Parc - the innovation arm of the Xerox Corporation - where Xerox housed the best and brightest innovators, engineers, and programmers. There Jobs saw the first personal computer and mouse in action.
"An engineer named Larry Tesler[...]
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Why We Left The Big Agency...To Found A Small One

Josh Dougherty in Strategy  

I spent the decade before I started A Brave New working at a 100+ person agency. I started out as a digital copywriter and moved up through the ranks doing digital strategy and content strategy. Eventually I launched and led the agency's experience design team. I was very lucky to work at an[...]

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Treat Your Agency Like A Marketing Hire

Josh Dougherty in Strategy  

As an agency, we're used to earning the right to retain clients with the results we drive. We expect it and welcome this challenge. If we can't help you grow, then we probably shouldn't be in business.

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New Hubspot Products To Help Your Business Grow

Josh Dougherty in Strategy, Inbound Marketing  

A Brave New is proudly a Hubspot Certified Partner. We didn't take this decision lightly, we only get behind software we believe is the best for helping companies grow. And Hubspot is one of the best.

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Constructive Criticism & Humility

Josh Dougherty in Branding, Content, Strategy  

We reward boldness in marketing. We laud the best marketers for taking risks. But too often, this boldness turns into arrogance. Arrogance convinces us that we know best. We convince ourselves that everything would be ok if people would just listen to our brilliance.

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How To Stand Out

Polly Yakovich in Strategy  

A couple months ago the Boston Globe reported that staffers who tweet on behalf of Trump intentionally use bad grammar and overuse exclamation points to mimic his style.

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Inverting The Status Quo

Polly Yakovich in Strategy  

Early in my career, I ran the direct response program for a nonprofit that received 15% of their income from receipt returns. When we sent a receipt out for a donation, we sent a thank you letter and attached a tear away for someone to send in their next gift. My boss decided that these weren't[...]

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Breaking Down Silos

Polly Yakovich in Strategy, Inbound Marketing  

Silos. We've still got 'em.

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Talking Digital Marketing At Seattle University

Josh Dougherty in Strategy  

Last Thursday night I had the opportunity to participate in a digital marketing panel discussion at a Seattle University MBA class with one of our clients, Susan Curhan. It was a very cool opportunity to collaborate with her in a way we don't usually get to in our day-to-day work.

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What Being Charlie Brown Taught Me About Failure

Jacob Smith in Strategy  

It's a little known fact that I had quite the musical theater career from 1992-1998. Don't bother with trying to find me on IMDB, high school productions of Fiddler on the Roof don't qualify for publication.

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