strategy

A couple months ago the Boston Globe reported that staffers who tweet on behalf of Trump intentionally use bad grammar and overuse exclamation points to mimic his style.

Early in my career, I ran the direct response program for a nonprofit that received 15% of their income from receipt returns. When we sent a receipt out for a donation, we sent a thank you letter and attached a tear away for someone to send in their next gift. My boss decided that these weren't[...]

Silos. We've still got 'em.

Last Thursday night I had the opportunity to participate in a digital marketing panel discussion at a Seattle University MBA class with one of our clients, Susan Curhan. It was a very cool opportunity to collaborate with her in a way we don't usually get to in our day-to-day work.

It's a little known fact that I had quite the musical theater career from 1992-1998. Don't bother with trying to find me on IMDB, high school productions of Fiddler on the Roof don't qualify for publication.

A strong agency relationship will dramatically increase what you can achieve as an organization. It will also dramatically accelerate progress towards your goals. In fact, when an agency and and organization can partner together while allowing each group to do what they're best at, it can be[...]

There's a lot of pressure for your brand to be a content creator these days. In fact, the way most people talk, I get the impression that by throwing any content up on your website, it's bound to drive results. This isn't true.

Are you doing a lot of things, but often wondering if they're the "right" things? Is your team running in different directions, executing a strategy that you haven't revisited in a while? Are people tired, and are you wondering if there is anything you can take off their plates? Have you lost[...]

In his book Antifragile, Nassim Nicholas Taleb offers a compelling vision of how to cope with normal, radical, unpredictable change.

There are a few wizards in the (digital) marketing world. For us, one of them is from right here in Seattle. And no, I am not talking about the newly former Wizard of Moz, Rand Fishkin. I'm talking about Ian Lurie from Portent.